4-6 February 2025
Business Design Centre, London

24 Jan 2025

White on Cue

James Latham Stand: 404
White on Cue
Valchromat

James Latham unveils Valchromat’s brilliant new colour, White Pearl; a global first for MDF.

Today, James Latham, the leading independent distributor of timber, panels and decors, proudly introduces the sensational Valchromat White Pearl.

This innovation marks a turning point in the manufacture and production of full-colour MDF, achieving an unprecedented white hue. The result of seven years of R&D undertaken by Valchromat, White Pearl truly embodies the premium brand’s boundary-pushing reputation.

Distributed by James Latham in the UK and Ireland, this game-changing board stands out from the competition due to its exceptional brightness and opacity. A unique proposition, this MDF has an attractive white shade across its entire length, breadth, and depth.

Get it white the first time

Set to transform the way pale colours are used in interior and furniture design, the material provides a literal and figurative blank canvas, offering endless aesthetic potential for architects, designers, furniture makers and fit-out professionals alike.

The latest addition to Valchromat’s 12-Colour Palette range, White Pearl pairs seamlessly with other shades in the collection or contrasts beautifully with other materials, from natural timber and stone to burnished metals and tempered glass.

Importantly, White Pearl empowers specifiers to unlock their creativity, whether envisaging the panel taking centre stage or in a crucial supporting role. Its relative light-reflecting nature also means it can take advantage of dynamic lighting, delivering a minimalist, spare backdrop that throws other features into relief, even more so when finished in a light reflective coating. It’s also able to harness coloured lighting arrangements to create richer shades on the surface without needing to swap out the panel, ideal for galleries, event spaces, or retail boutiques.

Not just a pretty face

Beyond its aesthetic appeal, White Pearl is engineered for performance. Its strength and moisture-resistance make it an ideal material for everything from standalone furniture to interior cladding; simultaneously delivering form, function, and visual appeal.

A firm fabricator favourite, it’s easy to work and machine, tool friendly, non-toxic, and upon request, can be supplied as a flame-retardant option. Similar to Valchromat’s other panels, it’s also produced from sustainably sourced pine sawdust and waste in a low-carbon environment.

Commenting on this pioneering new product, Nick Widlinski, Panels Director at James Latham says, “Once again, Valchromat has moved the dial even further for what can be done within the MDF category. This is rightly regarded as an important moment across the entire timber trade and we feel privileged to be able to introduce it to the UK & Irish markets. The material is also symbolic of our businesses’ shared reputation for industry firsts and commitment to self-improvement, enhancing our propositions to give customers what they want, when they need it and, sometimes, before they’ve even thought of it.”

Valchromat White Pearl is stocked nationwide across James Latham’s 12 depots. It’s available in a variety of thicknesses, from 8mm to 30mm, and dimensions starting at 2440mm x 1220mm.

For more information on Valchromat White Pearl, or to request samples, click here.

To find out more about James Latham and its extensive product portfolio click here.

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