Surface Design Show (SDS) reveals its 2025 theme: Creative Conscience. Taking place 4-6 February at London's Business Design Centre in Islington, this years' event will highlight the future of materials for the built environment, focusing on sustainability, technological advancement, and the human experience.

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Creative Conscience embodies a drive and commitment to sustainable, ethical, and innovative design. This forward-thinking attitude explores the harmonious fusion of colour, sustainability and ingenuity in surface design for architecture and interiors. Harnessing creativity while encouraging meaningful connections to the world around us, designers can offer more sophisticated, adaptable, and user-centric solutions. Creative Conscience not only enhances functionality and aesthetics but also promotes a deeper connection to sustainable living.

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Nickie West SDS Managing Director said:

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'The intersection of design trends, technological advancements, and sustainability will be celebrated in our 2025 edition. The theme focuses on the future of materials for the built environment driven by developments in technology, a heightened focus on sustainability, and a deeper understanding of human needs'.

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Located right in the centre of the Show, Surface Spotlight Live (SSL) featured ground-breaking materials for visitors to touch and feel, giving a truly 'hands-on' experience for architects and designers to enjoy and learn from. Curated by trend expert Sally Angharad, SSL presents a selection of surfaces, finishes and materials that celebrate the power of creative thinking, demonstrating how ethical innovation is providing positive design solutions.

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Over the course of the show, the theme will be present on the main stage as part of the speaker programme. With over 50 speakers making an appearance during the show, several sessions, including the Opening Night Debate will focus on the topic of Creative Conscience giving key insights into the future of materials within the built environment.

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