4-6 February 2025
Business Design Centre, London

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Colin Macgadie

Colin Macgadie

Founding Director, For Everyday Life

Colin is an award-winning creative leader with over 20 years of experience working internationally with some of the world’s most recognised brands including Nike, Sony, Lego and Google to deliver innovative design solutions within the built environment. As Chief Creative Officer at BDG (2012-2023), he led the transformation of the WPP global real estate portfolio, shifting strategy away from short-term leasing to long-term investment in the adaptive reuse of end-of-life buildings.

As Co-Founder of newly formed creative agency 'For Everyday Life', with studios in London and New York he works at the intersection of creative consultancy, strategy, design and architecture with a focus on the future and 'shaping what's next'. For Everyday Life are recent winners in the global architectural competition 'Initiative99', which targeted innovation in affordable housing.

Colin is regularly published and a prominent speaker at industry events on the power of creativity in delivering positive change.

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