The theme for 2025 is Creative Conscience. Creative Conscience embodies a drive and commitment to sustainable, ethical, and innovative design. This forward-thinking attitude explores the harmonious fusion of colour, sustainability and ingenuity in surface design for architecture and interiors. Harnessing creativity while encouraging meaningful connections to the world around us, designers can offer more sophisticated, adaptable, and user-centric solutions. Creative Conscience not only enhances functionality and aesthetics but also promotes a deeper connection to sustainable living.

Over the course of SDS25, the theme will be present on the main stage as part of the speaker programme. With over 50 speakers making an appearance during the show, several sessions, including the Opening Night Debate will focus on the topic of Creative Conscience giving key insights into the future of materials within the built environment.

“The intersection of design trends, technological advancements, and sustainability will be celebrated in our 2025 edition. The theme focuses on the future of materials for the built environment driven by developments in technology, a heightened focus on sustainability, and a deeper understanding of human needs.”

Nickie West, Director, Surface Design Show